Virón Popup Shop at Palette Art Alive OSAKA, NAGOYA 6/4 (Sat.) ~

Posted by PALETTEartalive on June 01, 2022

Popup Shop of Vi Gunfootwear brand "Virón" from Paris will be held at both 6/4 (Sat.) ~ Palette Art Alive OSAKA, NAGOYA.

A synthetic leather using apple and cone residues is created, and recycled rubber is used to use recycled cotton for the sole and canvas.

The braid boots and side gore boots that are also teaser are the faces of the brand. At first glance, it seems to be heavy, but it is surprisingly light and easy to wear like sneakers.

Also, it looks really like leather, but it is a synthetic leather. It seems to be active in the rainy season in the future.

VIRON's side gore boots 1997 black wearing images

VIRON's side gore boots 1997 white wearing images

Wearing image of VIRON's canvas shoes 1982

In this pop -up, we will develop a wide range.

The price range is ¥ 24,000 to ¥ 35000, all of which are tax -excluded.

Each item name is given by numbers. This number also makes sense.

1968 Hippie's heyday.

1997 Kyoto Protocol.

The name is when a movement of the environment occurs.

Image of wearing T -shirt in collaboration between Viron and Souvenir

In addition, T -shirts that have been hand -dyed with onions, avocados, and coffee beans, which were released in collaboration with the concept gallery Souvenir, a concept gallery from Berlin, which is a belief of "from Earth, for Earth".

With two sizes, the price is ¥ 14,000 excluding tax.

On the second day of the event, 6/5 (Sun.), On the second day of the event, we will also have an Instagram with local designers. Please take a look.

In addition, for about two weeks from the first day of the event, plants will be prepared in the store, and you will enjoy a different atmosphere.

There is no clear period in POPUP (about a month and a half), and some parts will arrive in late June. If you are far away, please make a schedule and come to play.

"Three years later, the Z generation will not buy new clothes."

Looking at the videos while being terrified, the agenda was that it would be a culture of buying only used clothes instead of buying new clothes as a living in consideration of the environment.

Until this day, we have been putting a burden on the large borrower of the earth for hundreds of years, but it seems that there is finally a rattling here.

Since the industrial revolution, the average temperature rise on the earth has risen by one time, and it is said that it will rise again in 2030.

What we can do in the current situation where many climate change hits many creatures and many people around the world feel crisis?

Sustainability is a particular keyword in the fashion industry around the world. In the fashion industry, where mass production/mass consumption/mass disposal has become commonplace, it has finally begun to work not only in major overseas brands, but also in Japan, which is delayed in the world.

For example, collection of clothes for up -cycle and charging of shopping bags, but what are the companies that make up the amount that can not be sold out unless they are sold?

Surely, what we can do is think about the purchase volume at the baying stage, do not basically make a large sale, keep selling with the value of fashion as a brand, and has been using apparel for 10 years. It will be about being there.

I really feel that keeping the value is significant and buying a variety of clothes. It's a great value to buy, for example, because it is cheaper for sale because it is not worthwhile, but it is a little expensive, but it is a little expensive, but through a close conversation with the staff, purchasing through a special place called select shop. It means that there is.

There are also workshops that use RATHEL & WOLF's recycling silver, USED with MASU, which is being conducted as a special initiative, and up -cycle of clothes that are no longer worn with MINUS.

I've never been loud and appealed to environmental issues, but I hope that those who are watching this blog will be transmitted.

And if you look at this blog today and take a little action, this should be the biggest initiative we can do right now.

We all are born on the earth and probably die on the earth.

Of course, I value the present, but for the future people, I want to be a person who can take a little action, and I really want to do so.

Izoma Kawamura